U.S. Air Force Wants More Air Time
Submitted by Diane Farsetta on
The U.S. Air Force "wants to more than double its advertising budget ... to $112.5 million," reports the Air Force Times.
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Advertising
Controversy Grows over Canadian Skeptics Ad Campaign
Submitted by Bob Burton on
The fallout from the SourceWatch profile on the Canadian global warming skeptics group, Friends of Science (FoS), continues to grow.
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Tapping into Consumer Assumptions
Submitted by Judith Siers-Poisson on
Rep. Al Wynn of Maryland and Rep. Hilda Solis of California have asked the Government Accountability Office to look into the bottled water industry.
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Are Hybrids Putting the Brakes on Greener Options?
Submitted by Judith Siers-Poisson on
French researchers are concerned that consumer demand for hybrid cars, fueled by advertising and PR, is slowing down the development of genuinely sustainable green auto technologies.
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Green PR Guy Adam Werbach Sells Out to 'Saatchi & Saatchi S'
Submitted by John Stauber on
Adam Werbach, once the youngest head of the Sierra Club and currently on the board of Greenpeace, must have a lot more "green" in his bank account today.
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Once Again, Drug Companies Caught Data Doping
Submitted by Diane Farsetta on
The pharmaceutical companies Merck and Schering-Plough, which co-market the cholesterol drug Vytorin, "have gone into damage-control mode, taking out newspaper ads." The PR campaign follows the companies' reluctant publication of a study showing that neither of the drugs present in Vytorin "reduced the buildup of fatty plaque in arteries." The study "
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They Want Influencers for More New Recruits
Submitted by Diane Farsetta on
"The U.S. Marine Corps is rolling out a new ad campaign this week in an effort to target teachers, coaches, clergy and other groups that tend to have influence on kids' career paths," reports the Wall Street Journal.
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Cigarette Pack-Shaped Books Get British American Tobacco Steamed
Submitted by Anne Landman on
Capitalizing on the public's familiarity with cigarette brands, a publisher and design company in the United Kingdom has released a set of literary classics designed to look like cigarette packs.
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Adults Still Don't "Get It" on Youth Smoking
A recent report issued by the American Lung Association gives the State of Virginia a "D" for its youth smoking prevention efforts.
Marketing Drugs for a Disputed Condition
Submitted by Diane Farsetta on
"Fibromyalgia is a real, widespread pain condition," stresses a woman in a television ad for Lyrica, a Pfizer drug that recently became "the first medicine approved to treat the pain condition." But some doctors have their doubts. These skeptics "say vague complaints of chronic pain do not add up to a disease. ... The condition cannot be linked to any environmental or biological causes." Even Dr.
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