During the roaring 90s, big media missed the big story about corporate America's excesses. "Reporters spent a lot of time covering PR news releases instead of looking behind the curtain," says investigative journalist Lowell Bergman. But corporate CEOs themselves seem to have had a pretty good idea what was lurking there.
WorldCom may be a bad example of how to run a company, but it's doing a good job of reputation management, according to Idil Cakim of the Burson-Marsteller PR firm. "WorldCom is a good example of how crisis could be managed, or at least the public could be answered, via the Internet," Cakim said, praising the web site which WorldCom has created to share information with the public about its bankruptcy.
The Initiative for Software Choice appears to be a front group for Microsoft, which is lobbying to stop governments from using open-source software. The governments of Peru and Canada are considering going to open source, which is cheaper (often free) and usually more secure and bug-free than proprietary software like Windows.
"Public relations firms giving advice on corporate ethics? That sounds like a plot line straight out of a movie by Woody Allen," Jeff Barge, president of Lucky Star Public Relations, wrote in a July 30 Wall St. Journal letter-to-the-editor. Quoting Barges remarks, Paul Holmes, editor of the Holmes Reports, reflects on PR's role in ethical corporate policy making.
The U.S. State Department is seeking dismissal of a human rights lawsuit against Exxon Mobil's activities in Indonesia, where villagers say that they were victims of murder, torture, kidnapping and rape by the military unit guarding the company's gas field. "In response to a request by the corporation for an opinion, the department declared that pursuit of the case would harm Washington's campaign against terrorism," reports the New York Times.
Public domain information - including our shared culture of literacy and democratic dialogue, basic drug research and government information resources paid for with public tax dollars - has grown in importance now that the Internet has empowered everyone to become a creator and to readily share information with others. As a result, writes David Bollier, corporate "content aggregators" -- film studios, publishers, record labels -- have "brazenly cast a broad net of claimed ownership rights in the intangibles of our culture.
Adelphia Communications is using Robinson Lerer & Montgomery for crisis PR in the aftermath of its bankruptcy filing and the arrest last week of several company executives. "RL&M's mission is to reassure cable subscribers that the company has a future once its reorganization is completed," writes O'Dwyer's PR Daily. An ad campaign will urge cable subscribers to "stick with us," characterizing the bankruptcy as "a reorganization effort to rebuild the company and restore its integrity."
"With the avalanche of corporate accounting scandals that have rocked the markets recently, it's getting hard to keep track of them all--but our Corporate Scandal Sheet does the job," boasts Forbes magazine. "Here we'll follow accounting imbroglios only--avoiding insider-trading allegations like those plaguing ImClone, since chronicling every corporate transgression would simply be impractical."
In 1997, the wife of Phillip Bonaffini died from an infection she contracted during cardiac surgery at Bridgeport Hospital. Another patient, Eunice Babcock, was left wheelchair-bound due to a staphylococcus infection that she contracted during surgery at the same hospital. The hospital settled the cases out of court by paying Bonaffini and Babcock an undisclosed sum in exchange for signed confidentiality agreements.
The White House allegedly threatened a Judicial Watch process server with arrest while he was trying to provide legal notification of a lawsuit to Vice President Dick Cheney. The conservative organization Judicial Watch has brought a lawsuit against Cheney for fraudulent accounting practices at Halliburton Corporation while Cheney was the company's chief executive.