Health

Tainted Turkey? Call In The Flacks

Wampler Foods, a unit of poultry producer Pilgrim's Pride, has hired Edelman PR Worldwide to help handle a recall crisis, according to O'Dwyer's PR. Over the weekend, Pilgrim's Pride recalled 27.4 million pounds of cooked sandwich meat, primarily sold under the Wampler brand. The Wall Street Journal reports that the Centers for Disease Control and Prevention have traced a deadly strain of listeria bacteria to a Pilgrim's Pride plant in Franconia, Pennsylvania. This is the largest meat recall in U.S. history.

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"Pinkwashing" = Businesses Exploiting Breast Cancer

Breast Cancer Action of San Francisco is one of the few cancer prevention groups willing to tackle the corporate connection to the causes and prevention of breast cancer, which has risen alarmingly. BCA has placed a "think before you pink" ad in today's New York Times asking "Who's really cleaning up here?

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Teachers Sizzle Over Fast Food Fund-Raiser

"McTeacher's Night" has drawn criticism from some elementary school teachers in South San Francisco according to the San Francisco Chronicle. During the fast-food chain's PR event, teachers volunteer to work a three-hour shift at a McDonald's, preparing and serving food. Then the restaurant donates 20 percent of the profits to the teachers' school. "This is exploiting teachers for a real, live McDonald's commercial," one first-grade teacher told the Chronicle.

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Prefer Your Feces-Contaminated Meat 'Cold-Pasteurized'?

"U.S. food companies can seek federal approval to avoid using the word "irradiation" on labels of foods treated with the disease-killing process, and instead use language such as "cold pasteurization," the Food and Drug Administration said. ... The FDA issued guidelines explaining how companies can petition the agency to use more neutral language on the label of food treated with irradiation.

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Industry Friendly Appointments to Lead Panel

Congressional Democrats accuse the Bush Administration of stacking the Center for Disease Control's Advisory Committee on Childhood Lead Poisoning Prevention with "individuals who are affiliated or openly sympathetic with the views of the lead industry." Their report "Turning Lead Into Gold: How the Bush Administration is Poisoning the Lead Advisory Committee at the CDC" details recent changes to the panel, noting the removal or rejection of several academic experts on lead poisoning.

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HHS Investigating Political Foes

After AIDS activists protested during a speech in Barcelona by US Secretary of Health and Human Services Tommy Thompson, federal investigators were sent to investigate the groups and their finances. "Federal auditors are now swarming all over American-based AIDS-service organizations," writes John Aravosis.

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B-M's "Independent" Healthy Weight Task Force

"One of the things medical people really know about is clever advertising and one of the really clever tricks of the industry is duping the media into running advertising campaigns absolutely free of charge," writes Media Watch of Australia as it deconstructs the "Healthy Weight Task Force," a front group set up by the Burson-Marsteller PR firm in Australia to promote sales of Xenical diet pills.

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$4.6 Million to Fight Biotech Food Labels

"Conkling Fiskum & McCormick is counseling a coalition of heavyweight food biotechnology companies in a push to defeat a November ballot initiative in Oregon requiring labels for genetically-modified foods in that state," reports O'Dwyer's PR Daily.

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Operation Successful, But the Patient Died

"Last week, one simple health message dominated the US media: radical prostate surgery for prostate cancer saves lives. The media were reporting the results of a Swedish trial published in the New England Journal of Medicine yet the trial showed no such thing," reports Jeanne Lenzer. In reality, observes Dr. Otis Brawley at the Winship Cancer Institute of Emory University, "men who have prostatectomies just exchange one form of death for another within six years." Dr.

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