Health

Cure for the Common Cold

Clinical trials showed that ViroPharma's anti-cold drug, pleconaril, was little better than a placebo in clinical trials, but that didn't stop hundreds of newspapers from hyping it as a miracle cure. "It fell far short of what any rational person would call a cure," observes Gary Schwitzer. "Yet hundreds of journalists called pleconaril just that - and more - in hundreds of news stories before the drug was ever submitted to the FDA for approval. ... Journalists used an array of superlative terms for the drug -cure, miracle, wonder drug, super drug, a medical first.

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U.S. Drug Industry Steps Up Lobbying in Canada

"America's big drug companies are intensifying their lobbying efforts to 'change the Canadian health-care system' and eliminate subsidized prescription drug prices enjoyed by Canadians," CanWest News Service reports. "A prescription drug industry spokesman in Washington confirmed to CanWest News Service that information contained in confidential industry documents is accurate and that $1 million US is being added to the already heavily funded drug lobby against the Canadian system."

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Company Paid Doctors to Promote Drug

"Documents released yesterday in the case of a drug company
whistle-blower shed light on how extensively doctors were
involved in promoting unapproved uses of a Warner-Lambert
drug, Neurontin. Warner-Lambert paid dozens of doctors tens of thousands of dollars each to speak to other physicians about how Neurontin, an epilepsy drug, could be prescribed for more
than a dozen other medical uses that had not been approved
by the Food and Drug Administration. The top speaker for

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HRT Maker's PR Activities Raise Concern

The Sydney Morning Herald reports that a booklet put out by the Australasian Menopause Society that "suggested [hormone replacement therapy] could prevent heart disease, Alzheimer's and ageing skin, yet ... failed to mention the established side-effect of blood clots, or the accumulating evidence that the drugs were causing heart disease" was drafted by HRT manufacturer, Wyeth, and its PR firm, Hill & Knowlton. HRT's revenues for Wyeth are $3 billion a year.

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Networks Largely Ignore War's Long-Term Impact

"Media have been quick to declare the U.S. war against Iraq a success, but
in-depth investigative reporting about the war's likely health and
environmental consequences has been scarce," media watchdog Fairness & Accuracy in Reporting writes. "Two important issues getting
shortchanged in the press are the U.S.'s controversial use of cluster

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Ex-FDA Head David Kessler Now a PR Flack for F-H

The Fleishman-Hillard PR firm has announced hiring former Food & Drug Administration head Dr. David A. Kessler. Under Kessler the FDA served the biotechnology industry by adopting an anti-consumer policy of not requiring safety testing or labeling of genetically engineered food.

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Ozeki's New Novel Features Biotech Food Flacks

Ruth Ozeki's second novel, All Over Creation, is praised today in separate reviews in both the San Francisco Chronicle and the New York Times. Her first novel, My Year of Meats, skewered the beef industry's PR efforts to promote its product in Japan and examined the health hazards of growth hormones. This time Ozeki again looks at food and PR, specifically the the genetic engineering of potatoes.

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Bayer's Headache

A $100 million lawsuit against Bayer Corp. has yielded e-mails and internal documents that suggest the drug company let marketing and PR concerns trump safety, disregarding disturbing research on the cholesterol drug Baycol before it was pulled off the market because of dozens of deaths. "There have been some deaths related to Baycol. ... So much for keeping this quiet," said one E-mail.

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Have A Coke And See Your Dentist

The American Academy of Pediatric Dentistry's has a new partnership with soft-drink giant Coca-Cola. The $1-million deal involves a research grant to the academy to "support important clinical, basic and behavioral research" and "create public and professional educational programs, based on science, that promote improved dental health for children." The AAPD told Reuters that Coca-Cola "will have no say-so" into the specifics of that research.

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