Thin Veil of "Patriotism" May Extinguish Chinese Cigarette Billboards

Pedestrians pass by "Love our China" cigarette billboard (from Shenzhen Daily)Patriotic billboards around Shanghai, China carry the Chinese expression for "Love our China." The message, however, uses a variation for the word China, "Chungwa," which happens to be identical to the name of a


$50 Million to Polish Cars?

Kelmenson, Davis & Associates (KDA), a marketing advisory firm with ties to the automobile industry, is trying to raise $50 million a year to spend on fixing the image of Detroit's Big Three auto companies "via public relations and a cable TV documentary," plus "an informational magazine and website called 'American Drive,'" reports Jean Halliday.


"Car Czar" Will Become World's Most Powerful Ad Executive

The draft bailout for the U.S. automobile industry calls for the appointment of a "Car Czar" who, if the bill passes and is signed into law, would instantly become the most powerful marketing and advertising executive on Earth. The Czar would be charged with overseeing auto company expenses over $25 million, which means he or she would control the companies' media buys.


A Drink to Your Health (Unless We Also Sell the Sugary Stuff)

Glass of water"Bottled water sales in the past have grown mainly from consumers moving to water from soda and other sugary beverages," fueled by rising childhood and adult obesity rates. But ads for bottled water don't push the health angle, because many bottled water companies also sell soda.



Subscribe to Advertising