The Republican National Convention's entertainment director, former Gospel Music Association president Frank Breeden, calls his part of the program "Preachers and Patriots." He explained, "Entertainment plays more of a prominent role in marketing messages today than ever before," and convention organizers want to use music and culture to sell their political philosophy "just like Cadillac uses Led Zeppelin." With limited network coverage, "we have to think like television, use a large pallet of creative ideas to convey the message." Breeden is also "competing with the many parties that are being held by politicians, elected officials, lobbyists and corporations. Many have booked performers who might otherwise have appeared at the convention."
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