The Republican National Convention [3]'s entertainment director, former Gospel Music Association president Frank Breeden, calls his part of the program "Preachers and Patriots." He explained, "Entertainment plays more of a prominent role in marketing messages today than ever before," and convention organizers want to use music and culture to sell their political philosophy [4] "just like Cadillac uses Led Zeppelin." With limited network coverage [5], "we have to think like television, use a large pallet of creative ideas to convey the message." Breeden is also "competing with the many parties that are being held by politicians, elected officials, lobbyists [6] and corporations. Many have booked performers who might otherwise have appeared at the convention."