Still in the Movie Business

In California, more video news releases produced by the Schwarzenegger administration have been identified. The VNRs tout administration proposals to reduce nursing staff levels in hospitals, to make teachers' pay merit-based, to make tenure more stringent, to lower prescription drug prices, and to end mandatory employee rest breaks. Schwarzenegger's spokesperson called the VNRs "just a press release in video form." But the VNRs push controversial proposals, as opposed to those by the Gray Davis administration, which explained new driver's licenses or celebrated Labor Day. PR Week reports that California "has launched an effort to make VNR production easier for all government departments," by hiring a multimedia communications specialist.