In California, more video news releases [3] produced by the Schwarzenegger [4] administration have been identified. The VNRs tout administration proposals to reduce nursing staff levels in hospitals, to make teachers' pay merit-based, to make tenure more stringent, to lower prescription drug prices, and to end mandatory employee rest breaks [5]. Schwarzenegger [6]'s spokesperson called the VNRs "just a press release in video form." But the VNRs push controversial proposals, as opposed to those by the Gray Davis [7] administration, which explained new driver's licenses or celebrated Labor Day. PR Week reports [8] that California "has launched an effort to make VNR production easier for all government departments," by hiring a multimedia communications specialist.