Pro-Walker Ads, Courtesy of Koch Industries

The Koch-funded Americans for Prosperity (AFP) has teamed up with Wisconsin's right-wing John K. MacIver Institute on a website and TV ad to support Governor Scott Walker as he faces recall. AFP and MacIver are aiming to convince residents that Walker's fiscal policies have been good for the state.

The "It's Working!" ad has started airing in Wisconsin and directs viewers to a website created by the two organizations, "" The site touts the successes of Walker's policies, including policies impacting workers, local governments, public education and social programs. The site echoes many of the claims on Walker's taxpayer-funded "Reforms and Results" website, which has resulted in a complaint to the state ethics board.

In the ad, the voice over intones: "They told us the sky would fall. And Wisconsin would end as we know it. But the sky's still there. And Wisconsin is stronger than ever. Thanks to our budget reforms." A charming family waves at the camera, but the family is not from Wausau, Waukesha or even Wisconsin. As MSNBC's Rachel Maddow first pointed out, they are "Family on a Bridge" I-stock photo number 10268583.

But the key question is whether Wisconsin really is "stronger than ever?" Below are the major claims of the ad, followed by some of the latest data from Wisconsin.

Major Claims

Spending and Taxes: "Instead of raising taxes, we cut spending" and "Taxes are going down"

Even though the Walker budget cut spending, with steep cuts to education, health care and localities, overall state spending does not go down, it goes up. According to Wisconsin Taxpayer's Alliance, general program revenue spending for the 2011-2013 budget will increase by 7.6 percent (pdf). This is due largely to increased health care costs and a reduction in federal aid.

There is no doubt that Walker lowered taxes on corporations and the wealthy, with a series of bills as well as the budget bill. The Legislative Fiscal Bureau tallied these tax breaks and they amount to $2.3 billion over 10 years (pdf), approximately $200 million a year.

But for many Wisconsin families, taxes will be going up. According to Wisconsin Council on Children and Families, Walker slashed $56.2 million (pdf) from the state's Earned Income Tax Credit program (EITC) for low income families. He also made changes to the Homestead program resulting in a $13.6 million (pdf) tax increase. About one-third of Homestead claimants are over 65 years old.

Property taxes are also going up in many areas, as counties and municipalities struggle to deal with what the Legislative Fiscal Bureau tallies as $170 million (pdf) in cuts in state aids to counties and cities. New property tax numbers are starting to come in. On top of new fees of every type, Madison's property taxes will be going up 3.7 percent, Rock County's 2.1 percent and Milwaukee County's 2.2 percent.

Unions: "We reined in abuses of collective bargaining privileges" "We asked government employees to contribute to their pension and health care like everyone else."

The ad uses a graph showing that public employees, on average, pay less towards their health care and pensions than private sector employees. What the graph doesn't show is that public employees actually earn less than their private sector counterparts, even when benefits are taken into account. An Economic Policy Institute report (pdf) from before Walker's reforms demonstrates that, when controlling for education, "full-time state and local government employees in Wisconsin are undercompensated by 8.2 percent compared with otherwise similar private sector workers."

What's more, the largest state employees union, the American Federation of State, City, and Municipal Employees (AFSCME), immediately agreed to Walker's demands for pension and health care concessions in an effort to preserve their right to collectively bargain. In the end, Walker's collective bargaining bill amounts to an 11 percent cut in pay for workers making $25,000 a year, and 8.5 percent cut in pay for workers making $50,000 a year, according to a Legislative Fiscal Bureau memo (pdf). This is on top of state employees agreeing to 16 furlough days in the previous budget cycle, approximately a 3 percent cut in pay for the average worker, according to AFSCME.

Collective bargaining for public workers started in Wisconsin 50 years ago. For unions, the heart of the controversy was  not the health care and pension contributions, but the direct attack on the ability of unions to organize and collectively bargain. A series of measures in the collective bargaining bill, including annual recertification of unions with a majority of all eligible voters (not just a majority of those voting), will make it very difficult for unions to function or effectively represent workers.

Saving Programs: "Taxes are going down, programs are being saved" "saving vital programs"

Walker has limited the ability of school districts to raise funds for schools. He reduced the amount that school districts could raise and spend on education by $1.6 billion dollars. On top of this, Walker has slashed some $749 million over the biennium from public education in his 2011 budget, resulting in the second largest per pupil cut in the nation, according to the Center for Budget and Policy Priorities. As a consequence of these measures, 75 percent of school districts have started staff cuts, so far a net reduction of some 3,368 employees -- triple the reduction of the previous school year. Forty percent of students this year were put in larger classrooms and 75 percent of school districts anticipate more cuts next year, according to a new survey of Wisconsin school districts.

Miles Turner, executive director of the Wisconsin Association of School Districts, summarizes the situation: "The majority of Wisconsin students attend a school district with fewer teachers, larger class sizes, fewer support programs, and fewer course offerings. Most districts expect next year's budget will be worse."

Few programs are as "vital" as life-saving medical care. According to Wisconsin's Department of Human Services, the administration is preparing to cut $848 million in Medicaid benefits over the biennium. 65,000 state residents -- around half of whom are children -- could be dropped (pdf) from the state's Medicaid health program if the administration's proposal is approved by the federal government.

Deficits and Localities: "Today, Wisconsin eliminated its deficit, while reducing the strain on local governments."

Walker's cuts to education, health care and localities balanced the budget, but this task is accomplished every biennium by every governor because of the state's balanced budget requirement. This does not mean the state will not be back in the red in future years. Walker was faced with a deficit of $3.6 billion. After the 2008 financial meltdown, former Governor Jim Doyle balanced the budget in the face of a much larger deficit of $6 billion in (2008-2009) with a combination of cuts and revenue raisers. Both governors engaged in "accounting tricks," by pursuing strategies such as debt restructuring. In delaying Wisconsin debt payments, Walker increased interest rate payments by $149 million (pdf), according to the Legislative Fiscal Bureau.

As for local governments, there is not a city or county in the state that is not feeling the strain of the $170 million (pdf) cut in state aid to localities (affecting police, fire etc.), plus reductions in transportation aid, recycling and more. When Walker proposed these deep cuts, he said his collective bargaining provisions would provide the "tools" local governments need to make up the difference. However, the League of Wisconsin Municipalities based on worksheets from 36 large communities, estimated (pdf) that the savings in Walker's original budget proposal will cover only 61 percent of the funding cuts in 2012, potentially leading to layoffs, cuts in services or higher taxes. Already, 11,500 public workers were laid off in Wisconsin in September 2011. It is unclear how many of these worked for cities and counties.


The ad touts the fact that local governments and school districts now have more "flexibility" to balance their budgets. Interestingly, the website cites a February 2011 article quoting Dan Thompson, executive director of the League of Wisconsin Municipalities, discussing Walker's limits on collective bargaining. "It will give us flexibility, yes," he said. But AFP/MacIver omits the rest of his sentence. Thompson also says "It goes far beyond what we asked for. We were not expecting to abolish the collective bargaining process altogether." The title of the article cited by AFP? "Local Leaders from Throughout the State ask GOP to Not End Collective Bargaining."

It is true that localities can extract massive savings from their workers, going far beyond the pension and health care contributions that Walker promoted. This may explain the $1.5 million surplus in Kaukauna and the $25 million "saved" in Milwaukee. But Milwaukee was also honest about the cost of Walker's measures -- the school district lost 1,661 teachers, aids and administrators, according to the school district survey.

(The Center for Media and Democracy does not endorse or oppose any candidate for office. Since 1993, CMD has been reporting on corporate spin and government propaganda, exposing public relations tactics, and debunking PR campaigns. CMD's Brendan Fischer contributed to this report.)

Mary Bottari

Mary Bottari is a reporter for the Center for Media and Democracy (CMD). She helped launch CMD's award-winning ALEC Exposed investigation and is a two-time recipient of the Sidney Prize for public interest journalism from the Sidney Hillman Foundation.


Yes although people like to complain,even "hire" others to come and protest, someone had to get things in order. Walker is doing a good job. A good job isn't always one that's liked. Time will tell and there is evidence already that this has been the best for Wisconsin. Take a break complainers-someone has to be the grownup and get things on track.. Step back- reassess and maybe it will be the best thing that has happened. Maybe you will look back and Thank someone for seeing the big picture for the future.

Why are you complaining about complainers? It's kind of an odd position. Also, 9:30am, on a weekday, you leave this comment? I never thought I'd get such a clear opportunity to use this one on a red team member such as yourself, Anonymous, but, here it comes..."Get a job!" Or, perhaps, you have one, a government one. And if that's true, I do believe there may be some investigators interested in your political contributions on taxpayer time. :) I'm glad we were able to have this anonymous and substantive exchange of ideas based in facts here on the Internet today, Anonymous. Cheers.

"Getting things on track" should not have to mean hurting Wisconsin Families and Students. It should not have to mean sending the Education of our children back to the conditions of the 50's. Giving $200 million + in tax breaks to his corporate sponsors should not be done at the expense of working Wisconsin citizens. Walker and the GOP have done nothing to create jobs,...instead focusing on Guns, issues, and ways to keep themselves in power. In fact,... the state has continued to bleed jobs under his "leadership" and the Concealed Carry laws will put guns on our streets in the hands of poorly trained people. To put it succinctly, are full of it !

Mr. Walker is screwing poor and middle class people for the benefit of the wealthy. Things drastically need to turn around in this state and country or we're going down the tubes. The republicans and their trickle down theories have failed miserably. Republican hero Ronald Reagan would be ashamed of Walker, his policies, and the crazy Bush tax cuts.

Considering everything you just said is a talking point, lifted straight from the script, I am going to say that you are a paid troll, and not a very good one at that. How do you sleep at night knowing that everything you stand for is a lie...

As Governor Scott Walker's TV ads say one thing.... Walker acknowledges his 'reforms' have hurt schools [Capital Times]11/15/2011) WASDA Survey also seems to have a different opinion on the TV ads. Walker said during a radio interview that the recalls of the senators that it was Big-Government Unions giving over 40 million to help with the Senate recalls. He seem to have forgotten to mention that the $40 million figure that he stated was in fact not just a matter of the unions — it was the total spending by all sides, both pro- and anti-Walker, and including the incumbents and the challenging candidates. Does anyone remember any jobs bills that came out of the special jobs session? The one with laser beam focus on jobs?

Maybe you ought to see the big picture. The Koch-sucker you are so enamored with cares nothing for the middle class in Wisconsin. How many articles have to be written like this to show Walker's plan is no better than an illusion that people like you want to buy into.

To the poster above, I would truly like to know what Walker "has gotten in order." The only thing he has done is cause people to lose their jobs and ultimately cost us even more money and thanks to his poor math skills he will continue to cost us money. And it will continue. Hence Wisconsin leads the nation in unemployment. The only thing I will look back on is what a huge disaster Walker has been, if this is the future you foresee as being an awe inspiring moment, then I hate to be in your future.

19 of the other 49 states have a higher unemployment rate. get it right or don't post.