On April 6, 2011, FOX News announced it would help Beck "transition" into other ventures, which include for-air projects and FOX News' websites. What the press release did not mention was the successful campaign against Beck initiated by Color of Change, an organization rooted in equal political access for people of color.
On the show Fox and Friends in 2009, Beck said that President Obama had a "deep seated hatred for white people." Color of Change began a petition appealing to Beck's advertisers to end their support, and within two days, reportedly 100,000 people had signed it. The current number of signatures, according to the group, now stands at 285,000 people. Organizations like Media Matters, MoveOn, CREDO Action and StopBeck joined Color of Change in petitioning Beck's advertisers to stop supporting the show.