"The Meat Promotion Coalition has been formed in the office of Washington's top agriculture (public affairs) / lobby firm, Lesher & Russell," reports O'Dwyer's. Coalition members include Tyson Foods, Hormel Foods, Cargill, the National Catttlemen's Beef Association, National Pork Producers, American Meat Institute, National Meat Association, and American Farm Bureau Federation. The coalition is pushing for voluntary country-of-origin meat labeling, as opposed to the mandatory labeling called for by federal agriculture law, now slated to be implemented by 2006. Country-of-origin labeling, which industry groups claim would be costly, has received increased attention due to mad cow disease.
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