The Edelman PR firm's annual eight country survey found that "pressure groups and charities have overtaken governments, media and big businesses to become the world's most trusted institutions." The trend was most pronounced in the United States, where trust in non-governmental organizations (NGOs) climbed 20 percent since 2001. The Economist says that NGOs' push for corporate social responsibility (CSR) shows that they don't understand capitalism. "The human face that CSR applies to capitalism goes on each morning, gets increasingly smeared by day and washes off at night." Pressure from NGOs resulted in a total PR victory against business, but "CSR reflects a mistaken analysis of how capitalism serves society."
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