Public Relations

Corporations Urged to Declare War on Food Activists

Agribusiness needs to use "attack technologies" against activists, according to Nick Nichols of the PR/crisis management firm Nichols-Dezenhall. Speaking to the annual business meeting of the National Pork Producers Council, Nichols quoted gangster Al Capone, who said: "You can get more with kind words and a smile and a gun than you get with kind words and a smile." (PR Watch has obtained a copy of Nichols' Powerpoint presentation to the pork producers.


Pro-Road TV Ads Tar Environmentalists as Tyrants

"The Korean War veteran stares out from the television screen, an American flag waving behind him. 'Environmentalists are telling us how to live our lives ... preventing us from driving cars, and forcing us to live downtown,' he says. 'In America, these are still personal choices. Tyranny didn't win in South Korea,' he concludes. 'Don't let it get a foothold here.' The message, brought to you by the Georgia Highway Contractors Association, began airing on metro Atlanta television stations last week. Similar messages have been airing for months across the country..."


The New Thought Police--Suppressing Dissent in Science

This article examines attempts in England to establish a "press council" that would control what reporters are allowed to write about issues involving science and product safety, particularly in regard to genetically modified foods. Mae-Wan Ho and Jonathan Mathews report on the seamless way in which the corporations, the state and the scientific establishment are co-ordinating their efforts to suppress scientific dissent and force feed the world with GM crops.


Secret PR Seminar Meets 50th Time

PR Seminar, a secretive spinoff of the National Association of Manufacturers, held its 50th annual meeting on June 6-9 of this year. "You have entered a very elite circle, you are the cream of the crop of the PR world," one of its members said in 1979. Not a word of the proceedings is supposed to escape although the O'Dwyer Co. has covered the event with varying degrees of completeness since 1970.


$2 million Dairy Issues Management Contract Awarded to Weber Shandwick

Dairy Management Inc., a trade association funded by dairy industry check-off money for building U.S. dairy product demand, awarded an issues management account to Weber Shandwick. The contract is believed to be around $2 million. Weber Shandwick won the account over top-tier agencies Fleishman-Hillard, Edelman PR Worldwide, Burson-Marsteller and Porter Novelli. Sara Galvin heads the DMI account from WSW's Minneapolis office. She is supported by staffers in Washington, D.C. The campaign had been expected to focus on concerns raised by foot-and-mouth and mad cow disease in Europe.


NGO Veteran Joins Burson-Marsteller

Burson-Marsteller has hired Jordana Friedman, a veteran of several non-governmental advocacy organizations, as a director in its U.S. corporate and financial practice. She joins B-M from the Council on Economic Priorities, a U.S.-based corporate social responsibility research organization, where she served as director of the London office.


Website Attacks the Rainforest Action Network

The Center for Defense of Free Enterprise, led by anti-environmental "Wise Use" organizers Alan Gottlieb and Ron Arnold, has created this website which claims to "unmask" the Rainforest Action Network for its "ties to other radical groups," "anti-capitalist ideology" and "lawless and dangerous activities." To "unmask" Gottlieb and Arnold themselves, read the Environmental Working Group's excellent backgrounder.


PR Firms Exposed in Diet Drug Debacle

The diet drug craze of the mid-1990s was fueled by cover-ups, misinformation and a multi-million-dollar PR machine, according to Dispensing with the Truth, a new book by Mediaweek's Washington bureau chief, Alicia Mundy. Burson-Marsteller, Edelman Medical Communications, Ogilvy Adams & Reinhart and Ketchum were among firms identified as part of a nearly $100 million public relations spin campaign "that would put presidential consultants to shame," writes Mundy.


Public Relations--A Growth Industry

The top 50 PR firms worldwide more than tripled their revenue from 1994 to 2000, according to the Council for Public Relations Firms. 2000 saw a 30 percent jump from the previous year, breaking the 3.8 billion dollar mark. Money makes the world go 'round--with a little spin from the burgeoning PR industry.



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