Public Relations

El Salvador has hired PR giant Fleishman Hillard to promote the country internationally encourage foreign investment reports PR Week. The campaign, "El Salvador Works," seeks to double the rate of foreign capital by 2004. In the past two years, foreign countries have sunk $500 million into El Salvador, with about 60% coming from the US. Fleishman Hillard highlight the country's low interest rate and "open economy" as selling points to international investors.

"The biotechnology industry and more specifically the agrobiotechnology sector just don't get it. They and their PR and communications consultants believe that risk theory holds the key understanding and managing opposition to biotechnology," self-described corporate activist and ePublic Relations president Ross S. Irvine writes. "If industry would open its eyes and cast a wider gaze it would find a much more fruitful avenue of study to understand biotech opponents and how they work. ... The biotechnology industry can learn much from activists but it needs a dramatic change of mind.

Guatemala remains of the most horrifying legacies of the work of Edward Bernays, the legendary "father of public relations." On behalf of the United Fruit company, Bernays orchestrated the propaganda behind a military coup that overthrew Guatemala's elected government, ushering in decades of tyranny under regimes whose brutality rivaled the Nazis as they condemned hundreds of thousands of people (mostly members of the country's impoverished Maya Indian

"The Union of Myanmar, which is ruled by a ruthless military junta, has retained Washington, D.C.-based DCI Assocs. to improve its relationship with the U.S.," trade publication O'Dwyer's PR writes. "DCI is to brief members of the Bush Administration and Congress that the former Burma is now committed to democracy and human rights. It also wants to be considered a foot soldier in President Bush's so-called 'war on terror.' DCI received a $100,000 retainer from Myanmar in early April, which will cover work through July 15. It will then bill Myanmar $35K a month. ...