Public Relations

PRSA Announces 2001 Silver Anvil Award Winners

In its annual display of PR for PR, the Public Relations Society of America (PRSA) passed out Silver Anvil Awards to 46 winners during a ceremony held at Equitable Tower in New York City. According to a PRSA news release, the Silver Anvil (symbolizing the forging of public opinion) is annually awarded to public relations practitioners who, in the judgement of their peers, have successfully addressed a contemporary issue with exemplary professional skill, creativity and resourcefulness.


Who's Flacking for Whom?

Curious to know which PR firms are working for Coca-Cola? Answer: Dublin & Assocs.; Manning Selvage & Lee; Robinson Assocs.; College Hill, U.K.; Icon Group; and Crawley Haskins. How did we find this out? Simple. We just used the handy "client search tool" on the website of O'Dwyer's PR Daily. Go ahead, try it yourself. Just enter a company's name and hit the submit button:


The Industry Behind the Curtain

This essay by politics professor Jackie Stevens examines the behind-the-scenes influence of the biotech industry on "Paradise Now: Picturing the Genetic Revolution," a multimedia art show in New York City with a Madison Avenue publicity budget. "Why fund installations and images that might frighten us -- a painting of a designer farm, transgenic frogs, even pieces criticizing the industry itself?


Fineman Wins Gold Award for Pacifying Pacifica

The Bulldog Reporter, a publication that specializes in compiling dossiers on journalists for corporate PR use, has given its "gold award" in "crisis communications" to Michael Fineman of Fineman Associates Public Relations for his work on behalf of the Pacifica radio network. Fineman was hired to help contain the image problems that arose when the Pacifica's management used armed guards to forcibly expel veteran broadcasters, arrested demonstrators, and shut down station KPFA in Berkeley, CA.


Leeds Students Campaign against Burson-Marsteller

The Burson-Marsteller PR form has established a partnership with Leeds Metropolitan University, the UK's largest university provider of public relations education. B-M will provide input into LMU's courses, share research, provide visiting lecturers and offer undergraduate and graduate training programmes, and LMU has also offered an honorary degree to company founder Harold Burson.


Corporations Urged to Declare War on Food Activists

Agribusiness needs to use "attack technologies" against activists, according to Nick Nichols of the PR/crisis management firm Nichols-Dezenhall. Speaking to the annual business meeting of the National Pork Producers Council, Nichols quoted gangster Al Capone, who said: "You can get more with kind words and a smile and a gun than you get with kind words and a smile." (PR Watch has obtained a copy of Nichols' Powerpoint presentation to the pork producers.


Pro-Road TV Ads Tar Environmentalists as Tyrants

"The Korean War veteran stares out from the television screen, an American flag waving behind him. 'Environmentalists are telling us how to live our lives ... preventing us from driving cars, and forcing us to live downtown,' he says. 'In America, these are still personal choices. Tyranny didn't win in South Korea,' he concludes. 'Don't let it get a foothold here.' The message, brought to you by the Georgia Highway Contractors Association, began airing on metro Atlanta television stations last week. Similar messages have been airing for months across the country..."


The New Thought Police--Suppressing Dissent in Science

This article examines attempts in England to establish a "press council" that would control what reporters are allowed to write about issues involving science and product safety, particularly in regard to genetically modified foods. Mae-Wan Ho and Jonathan Mathews report on the seamless way in which the corporations, the state and the scientific establishment are co-ordinating their efforts to suppress scientific dissent and force feed the world with GM crops.


Secret PR Seminar Meets 50th Time

PR Seminar, a secretive spinoff of the National Association of Manufacturers, held its 50th annual meeting on June 6-9 of this year. "You have entered a very elite circle, you are the cream of the crop of the PR world," one of its members said in 1979. Not a word of the proceedings is supposed to escape although the O'Dwyer Co. has covered the event with varying degrees of completeness since 1970.



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