Stephanie Saule reports that "Innerstate, a documentary about three people coping with disabling chronic illness, may be coming to a theater near you. If so, admission will be free, courtesy of the drug maker that produced the film. The 58-minute film ... is an unusual form of soft-pedal marketing of a blockbuster drug, Remicade.
Third Party Technique
Patrick Moore, a former environmental activist who left Greenpeace twenty years ago and is now a PR consultant, argues "it is now far more effective to work with governments and industries to encourage positive change." As a consultant, Moore has dismissed concerns about the impact of logging in the Amazon, supported Newmont Mining over controversies at its mines in the U.S., Ghana and Peru, defended the use of PVC in plastics and e
Americans may tire quickly of some pharmaceutical PR, but they've got nowhere to turn (certainly not in bed) when it comes to a new campaign sponsored by the makers of a sleep-fighting medication, Provigil. Drug-maker Cephalon hired Dorland Global Public Relations, which has spun consumers' disinterest in "sleepiness" into a Homeland Security-like campaign for "alertness." The trick: target employers.