"With the reelection of George W. Bush, American voters have spoken. Now it is the turn of global consumers," writes Thomas Mucha. According to Simon Anholt, a specialist in international branding, the reelection of Bush is "undoubtedly the worst thing that could have happened. Bush has presided over a period of unparalleled decline in the popularity of the United States. Global disapproval of U.S. foreign policy has become so intense that it is spilling over and contaminating the image of U.S.
"The U.S. Department of State is taking another stab at putting private-sector marketing smarts to work for America and its image problem," reports PR Week. Mike Holtzman, a partner at the Brown Lloyd James PR firm, was hired "to help plot a new course for U.S.
"Mixed messages, poor coordination and inadequately trained officials" are hampering America's overseas diplomacy, concludes the U.S. Advisory Commission on Public Diplomacy. Many ambassadors - "the primary messengers for policy goals in their host country" - "are uncomfortable serving as advocates in the media and in front of mass audiences." More than one-fifth of U.S.
"US efforts to win over the world's Muslims via news broadcasts, cultural exchanges, and other initiatives to explain American policies to skeptical audiences abroad are uncoordinated and underfunded, and risk sending contradictory messages about US intentions, according to a report by a bipartisan review panel appointed by President Bush," the Boston Globe writes.
"Seven out of 10 Americans are worried about the worsening of their country's image around the world," according to a new poll by the University of Maryland and Globescan, "although almost three-quarters said world opinion would have no impact on their vote" for president. A German Marshall Fund transatlantic poll found that "76 percent of Europeans disapprove of current U.S.
"The US Advisory Commission on Public Diplomacy (ACPD) unveiled a series of new proposals last week to increase America's presence overseas, while recognizing 21st century dangers and federal budget restraints," PR Week writes. "Center-stage was the 'virtual consulate,' a web-based service that facilitates interaction between citizens of remote foreign regions and the US government. Already functioning in a handful of Russian cities, virtual consulates require no physical US presence and perform approximately half the work of a full-service consulate. ...