Margery Kraus of APCO Worldwide has been named "International PR Professional of the Year" by PR Week magazine - a fitting honor to a woman whose company specializes in the worst sleaze the industry produces -- from helping the tobacco industry promote "sound science" to orchestrating a phony "grassroots" campaign for "tort reform" as a way of making it hard
"Showing all the signs of a thriving grass-roots movement, a host of new health-care groups are drawing attention to the perils of a contagious, sometimes lethal virus called hepatitis C," writes Robert O'Harrow. "But contrary to appearances, these coalitions are not spontaneous gatherings of concerned citizens. They are instead a key part of a carefully orchestrated marketing campaign funded by Schering-Plough Corp. to sell the primary therapy for hepatitis C, Rebetron, which costs $18,000 a year." Several members of the Hepatitis C Coalition are on the payroll of the Shandwick PR firm.