PR Lessons From The Campaign Trail

The presidential campaign trail offer lessons to the "public affairs community, the PR people paid to push the issues. But what they're watching isn't so much who wins, but how they do it," PR Week's Douglas Quenqua writes. "Nearly every technique for moving public opinion, every tactic employed by public affairs people to get an issue on the radar or to get legislation passed, traces its roots back to a political campaign - usually a presidential one.


On the Green Stump, Down Under

The environment is "the sleeper issue of Australia's October 9 election," and Prime Minister John Howard, "once regarded as the nemesis of conservationists - [is] vigorously courting the green vote." Howard pledged Aus$2 billion for "the country's ailing river systems, prompting Labor leader Mark Latham to respond with a billion-dollar package of his own." At the same time, Howard's Deputy Prime Minister attacked the Green Party, saying


Marketplace of Campaign Ideas

"If you're some group with an agenda, an ax to grind or an issue to promote, now's the time," said the Campaign Media Analysis Group's president. "Political advertising by smaller groups, and individuals in some cases, is popping up across the country," reports Associated Press, "on top of the millions of dollars that larger, partisan groups have spent" on ads.


Dem Advisors Flip Flop Hats

"Just last week, Stanley Greenberg was
the polling mastermind guiding the way three liberal groups
spent tens of millions of dollars attacking President Bush
and registering voters. But he quit that position to be an
unpaid adviser to the Kerry campaign as it presses to
sharpen its message in the final 56 days before the
election. Mr. Greenberg is just the latest in a procession of top
strategists who have moved between the campaigns and


The Pampered Press

"Reporters who cover political conventions are accustomed to tiny workspaces, often shoddy technical setups, and few, if any, luxuries," PR Week writes. "Last week, New York City and the GOP - with the help of GCI Group- went to great lengths to break the mold. Journalists covering the Republican National Convention ...



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