Conservative commentators Armstrong Williams, Maggie Gallagher and Michael McManus have been outed recently for taking money under the table to endorse Bush administration programs. These cases are only the tip of a much bigger iceberg, as you can tell from looking at the images I'm attaching here. I wrote about it three years ago in a story that described the work of conservative direct marketer Bruce Eberle, whose Omega List Company specializes in raising money using mail and e-mail.
On a section of the website that has subsequently been removed, Omega List was quite straightforward about the fact that it pays conservative commentators to endorse clients and their causes. A series of web pages featured conservative radio show host Blanquita Cullum explaining exactly how the system works and how other radio hosts could get in on the gravy. "You do what you do best!" she said. "Get on the air and talk to your listeners! Drive them to your website by conducting a daily survey or a contest on the topic of your choosing." Eberle's "polling wizard" software, installed on the site, would then capture the names of respondents so that they could be hit up for money. "What happens next is a cakewalk," Cullum continued. "Omega will call you with an opportunity to send an endorsement e-mail to your list ... and receive a royalty for lending your name to a cause, organization or product you believe in. ... Omega gives you their specialized software absolutely FREE and presents you with an opportunity to earn an extra $25,000 or more annually."