Magazines are offering more to advertisers than just ad space. "Integrated marketing" increasingly is being used by large publishers to draw in corporate advertisers. The Wall Street Journal reports that AOL Time Warner's Mutual Funds magazine offers marketing services at an additional charge to those who buy ad space.
Michael Eisner, head of the Walt Disney Company, praises Radio Disney, which currently broadcasts in 48 markets, representing 54% of the country. According to a press release, "because Radio Disney is the only 24-hour kids' radio network, it has important synergy benefits for the entire company, helping to get the word out about everything from new movies to goings-on at our theme parks to Disney record releases." In May, the first non-English Radio Disney station outside the U.S. was launched in Buenos Aires.
A new book by conservative spinmeisters purports to correct the mainstream media's liberal spin on science news. It Ain't Necessarily So: How Media Make and Unmake the Scientific Picture of Reality, by authors David Murray, Joel Schwartz and S. Robert Lichter, argues that the mainstream media's science coverage is slanted by a liberal agenda.
In celebration of the 100-year anniversary of company founder Walt Disney's birth, Walt Disney World is pulling out all the advertising stops with a $250-million campaign. Disney's major corporate partners--McDonald's, Coca-Cola, Kellogg, American Express, and Hallmark Cards--will all contribute paid media to counter sagging attendance at the four Florida Disney parks. Advertising Age reports, "As with most of Disney's big marketing efforts, all its companies are synergistically involved, including the ABC Television Network, which will air a documentary on Walt Disney...."
ABC's John Stossel attempted to defend himself by describing his critics as "brainwashed." Stossel appeared yesterday on Fox News Channel's "O'Reilly Factor." Responding to criticism by the Environmental Working Group, Stossel said, "I call them the totalitarian left. They want to silence people who criticize them." See earlier postings on Spin of the Day for the complete story on Stossel's media debacle.
Disney/ABC would probably prefer that viewers perceive John Stossel as a fair and investigative journalist, but pro-industry libertarians love him as an ally and leader in their attack on virtually all government.
The polluter-funded Competitive Enterprise Institute (CEI) is using the upcoming Stossel report to escalate its attack on public funding of environmental education. CEI notes that "ABC News is airing a John Stossel special this Friday, June 29, exposing some of the liberal indoctrination children receive in the classroom under the guise of environmental education."
As interactive television becomes a reality, cable companies and marketers will be able to monitor the viewing habits of millions of Americans, often without clear disclosure, according to a report by the Center for Digital Democracy, a new Washington-based advocacy group. Industry officials said they will use information about customers only to provide better service, but the CDD said the information could lead to manipulation or deceptive advertising.
MSNBC has been caught doctoring copy originating from the Wall Street Journal to make it more favourable to the news channel's co-owner Microsoft. The changes introduced by MSNBC also had the effect of removing references to Microsoft competitors.