Marketing

In an effort to "bring additional value to our educational partners," Coca-Cola is launching its "Step With It!" campaign. Coke will promote walking to middle school students in 10 cities. According to PR Week, the campaign will encourage students to walk 10,000 steps a day, giving students pedometers to keep track of their walking. Coke will also promote the campaign to local media.

"Security guards, secret guest lists and silent sponsors were not what some participants were expecting when they turned up at a meeting in Sydney earlier this year to discuss new medicines. Billed as a 'Collaborative Forum' at the University of NSW, the invitation had been signed by three medical groups including Arthritis Australia. Academic kudos for the forum was provided by a major report prepared by the University of Canberra.

Much of the Internet stock boom was a fiction, "written to script by Wall Street fixers who stood to collect, and did collect, buckets of money by duping the investing public," says Gregg Wirth, a freelance writer who has covered Wall Street for most of the past decade. "Americans were deluged with media sound bites and commercials portraying stock market trading as a virtual free ride on the gravy train.

When KENS-TV in San Antonio, Texas aired a glowing story about a "miracle wrinkle cream," it failed to mention that the product's sole distributor in San Antonio is Jennifer McCabe, an employee of the TV station who also happens to be engaged to the station's executive producer.