Submitted by Diane Farsetta on
As part of a $300 million, three-year U.S. government effort encouraging seniors to sign up for the new Medicare prescription drug program, the PR firm Ketchum won a $25 million contract, including $2 million in fees, to manage the advertising campaign.
Submitted by Laura Miller on
Submitted by Diane Farsetta on
The Food and Drug Administration will hold a public hearing on direct-to-consumer (DTC) drug advertising, "more than two years after the last public hearing ... failed to produce any guidelines to regulate the $4 billion ad category," notes AdAge.
Submitted by Diane Farsetta on
The American Chemistry Council (ACC), which received bad press last year for funding an Environmental Protection Agency study that would have exposed children to pesticides and household chemicals, launched a "major public education campaign" called "essential2." The two-year, $35 million campaign will stress "how central chemistry is t
Submitted by Diane Farsetta on
After the industry group Pharmaceutical Research and Manufacturers of America (PhRMA) issued a voluntary code of conduct for direct-to-consumer (DTC) drug advertising, drug companies "are hoping to skirt the issue" by "getting more executives and experts quoted in major newspapers and magazines and sitting acros
Submitted by Diane Farsetta on
"Philip Morris, the manufacturer of Marlboro ... created a crack team to transform the insides of Britain's upmarket bars and music events, in an attempt to boost its profits," reports The Observer. Marketing documents from 2004 that the newspaper obtained detail how Philip Morris offers gift certificates to bar owners for displaying furniture, ashtrays or vending machines with Marlboro's logo.
Submitted by Bob Burton on
The American Academy of Family Physicians (AAFP) has back-tracked on a decision to prevent No Free Lunch - a group dedicated to curbing drug industry marketing to doctors - from hiring booth space at its annual scientific assembly.
Submitted by Diane Farsetta on
California's November 8 elections on "several controversial propositions" dealing with state redistricting, the school system, budget and drug prices "could be one of the biggest political scrapes of the year, involving $125 million in ad spending," reports Advertising Age.
Submitted by Bob Burton on
The Lancet, a leading medical journal, has requested that its parent company, Reed Elsevier, divest itself of business interests that "threaten human health." The magazine's editor made the request after learning that Spearhead Exhibitions, a Reed Elsevier subsidiary, organised the Defence Systems and Equipment international (DSEi) arms fair, which opens this week in London.
Submitted by Bob Burton on
Writing in the U.K.
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