Ethics

"Kraft Foods grabbed the PR high ground in the public debate about obesity and America's unhealthy eating habits by announcing a series of planned changes in how it will make and market its products," PR Week reports. "The changes include increased communications with various groups interested in the obesity issue, as well as proactive efforts to encourage improved child fitness and nutrition." But the Guardian's Mark Borkowski calls Kraft's move "PR at its shabbiest and most shameful.

Thirty-one corporate criminals gave more than $9 million to the Democratic and Republican parties during the 2002 election cycle, according to a report by Corporate Crime Reporter. They gave $7.2 million to Republicans (77 percent) and $2.1 million to Democrats (23 percent). The top five corporations, ranked by amount given to politicians, were Archer Daniels Midland ($1.7 million), Pfizer ($1.1 million), Chevron ($875,400), Northrop Grumman ($741,250), and American Airlines ($655,593).

This spring, the Dr. Pepper company recruited bloggers to talk up "Raging Cow," a flavored-milk drink. "The company hoped to work up Internet buzz about the beverage - and it was OK, by the way, if the bloggers didn't mention that Dr Pepper had given them freebies and flown them to Dallas for a pep session," writes James Hebert, who examines several examples of the old PR trick of "getting a supposedly independent third party to tout your product."

"New York Times reporter Judith Miller played a highly unusual role in an Army unit assigned to search for dangerous Iraqi weapons, according to U.S.