Environment

Greenwashing, or "Positioning Environmentalism"

FactoryIn public relations, "the most striking single thing is the rapid growth in which companies are positioning or repositioning their environmentalism," said Burson-Marsteller's managing director of corporate responsibility.

No

Herr Stauber In Der Spiegel

John Stauber on State Street in 2004CMD Founder and Executive Director John Stauber has been in Germany, Austria and Belgium for the past two weeks speaking in major cities and discussing the publication of "Toxic Sludge Is Good For You" in German. On May 16 Vienna's daily paper Der Standard ran an interview with Herr Stauber that can be read in German by searching his name on their website. He was previously interviewed by Nils Klawitter for the German magazine Der Spiegel, and a translated portion of the interview is below. (Thanks to Orange-Press, publishers of the German edition of Toxic Sludge Is Good for You, for the translation.) If you would like to read the German interview in its entirety, please go to: http://www.spiegel.de/wirtschaft/0,1518,481658,00.html

Shell Drills for Support in Virginia

As part of its crisis management strategy, in response to public anger over high gas prices and record-breaking profits for the oil industry, Shell Oil president John Hofmeister recently spoke to a small invite-only group in Richmond, Virginia.

No

Another Filthy Front Group

A faux environmental ad campaign is ending. The ads "featured a series of somber models with smudged faces peering over a headline that said 'Face It, Coal is Filthy.' The ads ran in The Wall Street Journal, the Washington Post and several newspapers serving Capitol Hill, as well as on local buses and in the subway system," reports John Fialka.

No

Nuclear Industry Pins Hopes on Subsidies

Around the world there are consultants, PR advisers and industry associations hyping nuclear power as a "solution" to global warming. However, they rarely mention the hidden costs. In a recent briefing for Wall Street analysts, the major U.S.

No

Spin Doctor Claims Greenwashing Is Dying

E. Bruce Harrison, who began his PR career by helping the pesticide industry attack Rachel Carson and her classic 1962 environmental book "Silent Spring," now proclaims that the era of corporate greenwashing is almost over. In an opinion column, he writes that greenwashing in the 1990's "meant the company was painting over bad stuff with good words.

No

New Participatory Project: Adding Examples of Greenwash to SourceWatch

In the last few weeks we have fielded inquiries from journalists around the world seeking recent local examples of greenwashing. Given that the article on greenwashing has ranked up amongst the top 50 articles in terms of the number of readers over the last few months, we figure it is time to add some recent case studies. So, if you have an example that springs to mind, here's your chance to add it to our collection.

Yes

Pages

Subscribe to Environment