Marketing

In what appears to be the US government's biggest single event advertising buy, the White House Office of National Drug Control Policy spent over $3.2 million for two 30-second ads aired during the Super Bowl. "It's one thing for Budweiser to spend a small fortune waving the flag; it's another for we taxpayers to foot the bill for ads touting controversial public policies," writes WorkingforChange columnist Geov Parrish. "And what did we get for our money? Blatant propaganda -- specifically, an argument closely linked to the Bush Administration.

Apparently it takes more than strong fences to protect nuclear power plants from terrorists -- it takes paramilitary squads with guns pointed straight at you. That's the take-home message from an advertisement which the Alexandria, Va.-based Smith & Harroff designed for the Nuclear Energy Institute. The ad, which ran in the January 26 National Journal, celebrates the "highly committed, highly trained ... expert marksmen" who stand ready to fend off any threat that might come their way. (Question: How many rifles would it take to shoot down an incoming jetliner?)

If you've ever wondered why local television news is so often so bad, the Project for Excellence in Journalism (PEJ) has the answer. PEJ surveyed local news directors and rated local television news in 14 cities. The first of a number of very troubling findings -- 53 percent of the news directors "reported advertisers try to tell them what to air and not to air and they say the problem is growing." The pressure to do puff pieces is constant and routine.

"Some of the nation's largest corporate advertisers, seeking greater control over television, are proposing to create their own shows to air on the major broadcast networks," the Los Angeles Times writes. With network advertising revenues down, some TV executives are open to corporate sponsored shows. Both Ford Motor Company and Coca-Cola are developing TV shows to promote their products. Ford's "No Boundaries" premieres on the WB network in March. Coca-Cola's "Stepping Stones" is set for NBC's summer season.