Health

Thompson Spreads 'Gospel of Personal Responsibility'

The media giants have taken interest in America's obesity epidemic - recently sponsoring a three-day conference - but the food industry appears to be calling the shots when it comes to dealing with the issue. "What I found most striking at the [Time/ABC News Obesity Summit] was the utter lack of leadership from our federal government officials," writes Center for Informed Food Choice's Michele Simon.

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Mac Attack Down Under

In Australia, McDonald's launched an unprecedented, multi-million dollar advertising and PR campaign to counter the release of the US documentary "Super Size Me," which follows filmmaker Morgan Spurlock on a month long McDonald's binge. Until recently, the fast-food giant chose to ignore the hit movie. But McDonald's now fears for its reputation.

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Big Money, Bad Medicine

"It's been pretty well established that publication bias is associated with industry funding," says Brown University epidemiologist Kay Dickersin, about drug companies squashing unfavorable research results. Yet the "overwhelming majority" of drug researchers receive industry funding, according to Canadian clinical pharmacist Muhammad Mamdani.

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Super Surprise Me

IGN FilmForce, a movie review website, took a look at the PR battle against Super Size Me, Morgan Spurlock's documentary about the 30 days he spent eating nothing but meals from McDonald's. "Over the course of three days this week, IGN FilmForce came across three separate press releases, from three different organizations, all extolling the 'truth' about how the new documentary film Super Size Me distorts the fact," they report.

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Dying for a Bacon-Wrapped Cheeseburger

Saying "he was seduced 'with a bacon-wrapped cheeseburger'," Florida millionaire Jody Gorran filed a lawsuit against Atkins Nutritionals and the estate of the late Dr. Atkins. Gorran required surgery to open a 99 percent blocked coronary artery after following the high-fat, high-protein Atkins diet for two years.

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First, Do No Harm

"As food companies look for ways to cash in on the nation's obsession with healthy eating, an increasing number are copying marketing tactics that long have been used by the pharmaceuticals industry: They are pitching their products directly to doctors. The hope is that doctors will start recommending specific foods - and even brand names - to patients," reports the Wall Street Journal.

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Pennsylvania Boots a Whistleblower

"A whistleblower who uncovered evidence that major drug companies sought to influence government officials has been removed from his job and placed on administrative leave," reports Jeanne Lenzer. "Allen Jones, an investigator at the Pennsylvania Office of the Inspector General (OIG), was escorted out of his workplace on 28 April and told 'not to appear on OIG property' after OIG officials accused him of talking to the press. ...

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Would You Like Fries With That?

Low-carb diets, the demise of the McDonald's Supersize menu, and even mad cow disease have hurt the market for potatoes, so spud growers are fighting back. "The National Potato Promotion Board (NPPB) recently launched a $4.5 million campaign that mixes print advertising, public relations and partnerships with weight-loss groups to educate consumers about the healthy benefits of potatoes," reports the Associated Press. According to NPPB president Tim O'Connor, "There's nothing anyone can do about McDonald's deciding to eliminate its Supersize. ...

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