Chevron Plays the Victim
Submitted by Diane Farsetta on
The second-largest U.S. oil company sees itself as a victim, and it's going on a PR offensive to explain why.
Submitted by Diane Farsetta on
The second-largest U.S. oil company sees itself as a victim, and it's going on a PR offensive to explain why.
Submitted by Diane Farsetta on
The U.S.
Submitted by Diane Farsetta on
Coca-Cola wants you to think of it as green. That's why its public relations firm, Manning, Selvage & Lee, promoted the premiere of the soft drink company's film "Environmental Champions" at the Beijing Olympics complex.
Submitted by Diane Farsetta on
As more newspapers and other media outlets cut staff, public relations and advertising make gains. The Minnesota-based firm ARAnet provides "free print and Web content. ... More than 65 of the nation's top 100 newspapers, including the Star Tribune, use" ARAnet content, which "carries client messages." ARAnet president Scott Severson says his firm provides "high-quality consumer content" that "just happen[s] to be underwritten by our clients." ARAnet clients pay $4,500 for content creation, tracking and reporting; media outlets use it for free.
Submitted by Diane Farsetta on
Former employees of the failed California IndyMac Bank have hired the Swift Boat Veterans for Truth's former public relations firm, Creative Response Concepts (CRC), in an attempt to hold Senator Charles Schumer responsible for the bank's collapse.
Submitted by Diane Farsetta on
The UK Advertising Standards Authority ruled that a Shell ad that repeatedly referred to extraction from Canada's oilsands as "sustainable" was "misleading." The advertising regulator noted the "considerable social and environmental impacts" of oilsands development, adding that Shell has not explained how it will manage "carbon emissions from its oilsands projects in order to limit
Submitted by Bob Burton on
Medialink Worldwide -- the largest producer of fake news products such as video news releases (VNRs) -- is in financial meltdown.
Submitted by Bob Burton on
The senior editor at The Atlantic Monthly, Joshua Green, thinks some commentators may be too quick in claiming that a political consulting career is over for Mark Penn, the CEO of Burson Marsteller and former "chief strategist" for Hillary Clinton's presidential campaign.
Submitted by Sheldon Rampton on
Canada's Tory government is taking heat for using Friday afternoons to release negative news to the public. "The Tories took office promising clean, open governance and vowing not to practice the same old politics as previous government," reports the Canadian Press.
Submitted by Judith Siers-Poisson on
The CEO of the public relations firm Burson Marsteller, Mark Penn, likes John McCain's TV ad likening Barack Obama to celebrities like Paris Hilton and Britney Spears.
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