Corporations

They're Krafty

After "a major government-commissioned study found advertising contributes to childhood obesity" and two bills before Congress "proposed regulation of children's advertising," Kraft, "the nation's biggest food company," knew it "risked being depicted as a corporate villain." So, in January, the company "announced it would quit advertising certain products to kids under 12." While some criticized Kraft's continued use of cartoons and questioned whether the company should be able to decide "what's healthy and what isn't," policymakers praised Kraft.

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Corporate Blogging in the Slow Lane

After the recent BlogOn 2005 conference in New York City, Burson-Marsteller's Lisa Poulson bemoaned the suspicion that bloggers have for corporations. "My overall impression is that the gap between where the blogosphere veterans are and where corporations are not only vast but also actually harmful," she told PR Week.

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Monsanto's Anti-Politics Machine

"One large and important producer of genetically modified (GM) crops - Monsanto - has engineered public opinion to reduce critical scrutiny," writes a group of South African, Mexican and American academic researchers.

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E-voting Not Yet Ready for Prime Time

"Questions about the security and accuracy of electronic voting systems are likely to continue into the 2006 national elections, because the U.S. government has not yet completed work on electronic voting guidelines," according to a new report by the Government Accountability Office (GAO).

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Still Doctoring the Facts

"When American corporations come up against inconvenient science," writes Bill Hogan, "they call in the American Council on Science and Health." The group's medical / executive director, Dr. Gilbert Ross, has "defended the Wood Preservative Science Council, saying ...

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Toxic Sludge, Soda and Beer Are All Good for You!

After a survey found that only 10 percent of respondents rated PepsiCo as a company that was "concerned with my health," the soft drink company is launching "a new advertising campaign for its 'Smart Spot' products." Pepsi rates more than 200 of its products as healthier, "Smart Spot" foods, including diet soda and baked potato chips. Pepsi will also launch a pilot project, called "Perfect Storm," later this year, "in a major U.S.

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