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Unilever's advertising firm, the Publicis Groupe agency Bartle Bogle Hegarty (BBH), and the production company Radical Media are behind a new MTV show.
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The U.S.
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After enjoying the largest profits of any company, ever, in 2005, Exxon Mobil has the resources -- and the need -- for expanded PR. The new campaign will "educate consumers and media about the inner workings of the oil industry, and the costs of producing, shipping, and refining crude," reports PR Week. It will include "PR, advertising, and media tours," as well as opinion pieces and meetings with editorial boards, including with regional and local media.
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In an interview with Broadcasting & Cable, FCC Commissioner Jonathan Adelstein said product placement "is permissible, so long as it is disclosed," but that the FCC "could be more aggressive in monitoring the material that goes out. ...
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As the Center for Media and Democracy has noted, the tobacco industry pioneered many deceptive public relations tactics, casting a long shadow over science and health reporting, as well as the public's right to know.
Before its fall from grace, tobacco industry created front groups courted journalists and obscured damning scientific evidence. But, inadvertently, the industry is now helping independent researchers and reporters understand how PR is used to obscure facts and shape public debates.
In the original version of the blog post, "Environmental Defense or Nanotech Defense", I cited a webpage, which stated that a DuPont created Teflon leather protection product "works on the nano scale", as an example of the company having nanotechnology products on the market.
Subsequently, a reader disputed that Teflon could be a nanotechnology product and described the company's use of the word "nano" as marketing hype. After requesting clarification from DuPont, one of its nanotechnology researchers, David B. Warheit, has confirmed that the Teflon leather protector is not a nanotech product. We have corrected both the original blog and the article in SourceWatch. Invista's promotional page on the DuPont Teflon leather product, however, remains unchanged and potentially deceives consumers of its product into thinking that it is based on nanotechnology. A request to DuPont's PR section for a copy of the June 3, 2003 media release announcing the new Teflon product, which I noted in the original post has gone missing from its news archive, has so far gone unanswered.
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"Local TV news operations hungry for free content have intersected with brand brokers looking for product placement opportunities," writes Advertising Age. The segments "typically come in the form of four-minute lifestyle segments that are dedicated to one brand and feature a brand's spokesperson chatting with the show's host and delivering the product's message to viewers.
Submitted by Diane Farsetta on
Submitted by Diane Farsetta on
The United Nations' World Health Organization (WHO) barred the U.S.-based International Life Sciences Institute (ILSI) from taking part in "WHO activities setting microbiological or chemical standards for food and water." The decision followed warnings from health, environmental and union groups, including the
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