Submitted by Bob Burton on
Two former food industry websites -- Best Food Nation and the Grow America Project -- are being merged and re-birthed as a new front group, the Center for Food Integrity (CFI).
By all indications, Mark McInnes is a smart cookie.
Submitted by Diane Farsetta on
Retailers "eager to connect with teen and twentysomething shoppers" are increasingly marketing to them through their cell phones, reports USA Today. New marketing approaches include "coupons that go to shoppers' cellphones." The marketing firm Access 360 Media "saw redemption rates of about 40%" with cell-delivered coupons, as opposed to "less than 2% for many print or online coupon campaigns." Then there's GPShopper, "an Internet-style search engine that lets shoppers search a chain's entire inventory," with Best Buy, Toys R Us and Sports Authority among the chains using the service.
Submitted by Diane Farsetta on
In documents filed with the International Court of Arbitration in New York, the state-owned Norwegian telecommunications company Telenor is accusing the Russian telecom company Altimo of having "bribed journalists, whipped up nationalism and distorted the truth in an attempt to gain control of a mobile network in Ukraine which is jointly owned by the two companies," reports Michael Harrison.
Submitted by Diane Farsetta on
Submitted by Diane Farsetta on
A year into the Red campaign -- a cause-related marketing effort that allows partners to profit from charity -- $100 million has been spent on marketing, but only $18 million has been raised worldwide for the Global Fund to Fight AIDS, Tuberculosis and Malaria.
Submitted by Diane Farsetta on
"Exxon Mobil has teamed up with Stanford University to find breakthrough technologies that deliver more energy while reducing greenhouse gas emissions," enthuses a TV commercial by the oil giant.
Submitted by Bob Burton on
Andrew Parker, the head of the Australian PR and lobbying firm Parker & Partners -- a part of the Ogilvy PR Worldwide network -- is worried that the Australian government will re-introduce a system of regulating lobbyists.
Submitted by Bob Burton on
Submitted by Bob Burton on
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