Agriculture

Oppose the Status Quo, but Don't Change

The Food and Drug Administration "banned brains and other cattle parts that could carry mad cow disease from use in cosmetics and dietary supplements, but delayed some similar safeguards in animal feed for up to two years." In January, Health and Human Services Secretary Tommy Thompson proposed an

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Reading, Writing and Roundup Ready

The agribusiness giant Monsanto will donate $50,000 to the Agriculture in the Classroom (AITC) Consortium. AITC is a "grassroots program coordinated by the United States Department of Agriculture," designed "to help students gain a greater awareness of the role of agriculture ... so that they may become citizens who support wise agricultural policies," according to AITC's website.

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Mad Cow Flack Gets a Platinum Trumpet

The Publicity Club of Chicago, a PR industry trade association, has given its "Platinum Trumpet" award to Sarah Sarosi of the Burson-Marsteller PR firm, which worked on behalf of the National Cattlemen's Beef Association in the U.S. and "responded immediately when a Canadian case of Bovine Spongiform Encephalopathy (or 'Mad Cow' disease) was diagnosed."

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Mad Practices, Mad Policies, Mad Cows

"The U.S. Department of Agriculture has issued an order instructing its inspectors in Texas, where federal mad cow disease testing policies recently were violated, not to talk about the cattle disorder with outside parties," reports Steve Mitchell. The order, sent by email from the USDA's Dallas office, instructed that "all BSE inquiries MUST be directed to Congressional Public Affairs" office in Washington DC.

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Don't Read This Over an American Hamburger

Recently the Center's John Stauber had lunch with journalist Laurel Wellman to discuss the Center's prescient 1997 book by Stauber and Sheldon Rampton, Mad Cow USA. The resulting column in today's San Francisco Chronicle notes that in the month after December's discovery of a mad cow in Washington state, 80,000 people downloaded Mad Cow USA for free off of our website.

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U.S. Department of Apprehension

"It is ironic in the extreme that an administration that's so interested in letting industry come up with its own solutions would come down with a heavy government hand on a company that's being creative," said one public health expert, commenting on the U.S. Department of Agriculture's decision not to allow Kansas' Creekstone Farms to test every cow it processes for mad cow disease. Creekstone wants 100% testing in order to resume sales to Japan, South Korea and other countries banning U.S.

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A Case of Early Chicken Counting?

At the upcoming meeting of the Public Relations Society of America, "the Washington Beef Commission will unveil how it turned the PR nightmare discovery of Mad Cow... into an opportunity to educate the public about the hype surrounding the disease." According to meatingplace.com, the Japanese government isn't buying the U.S.

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