Finally, Advertisers Have More Say

NBC Universal and Omnicom's Media Group Digital are partnering to create online videos "that help advertisers sell their products." The first "Digital Studio" programs will include "a science-fiction series starring Rosario Dawson called 'Gemini Division' and a quirky comedy about a college-aged zombie called 'Woke Up Dead,'" reports AP. Initial advertisers include Intel, Cisco Systems and Microsoft. Omnicom's Matt Spiegel said the collaboration provides "a unique way of giving brands a seat at the table with writers and producers in developing episodic programming that ties directly to brand needs." The videos "will be broadcast on NBC Universal's digital properties, such as Web sites."