Submitted by John Stauber on
BP is the most successful oil company at greenwashing its own image. Unfortunately for BP, the recent news about its massive oil leak in Alaska and the shutting down of its corrosive pipelines have revealed the truth -- it really is all about oil profits. In the New York Times , a BP adman admits that even he was suckered. John Kenney writes, "Six years ago I helped create BP’s current advertising campaign, the man-in-the-street television commercials. I can’t take credit for changing the company’s name from 'British Petroleum' to 'beyond petroleum' (lower case is cooler); my boss at the time came up with it. ... I believed wholeheartedly in BP’s message, that we could go -- or at least work toward going -- beyond petroleum." Now Kenney sees it differently: "They didn’t go beyond petroleum. They are petroleum."
Diane Farsetta replied on Permalink
More from <i>PR Week</i>
PR Week reports on BP's communications response ("[http://www.prweek.com/us/news/article/577597/BP-ramps-comms-AK-crisis-threatens-image/ BP ramps up comms after AK crisis threatens image]," (sub req'd), August 11, 2006):