We're happy to say that the premier U.S. fake news show covered our report, "Fake TV News: Widespread and Undisclosed." On May 10, Daily Show commentator Lewis Black held forth on video news releases (VNRs), showing footage from the Stiefel Laboratories VNR promoting its new prescription-strength skin cream (better for your skin than sitting in a tub of ranch dressing, said Black) and from the Siemens VNR touting the "ethanol boom." Considering Medialink Worldwide publicist Kate Brookes -- who appeared on screen on at least four TV stations that aired that VNR, as though she were a reporter -- Black suggested that, like ethanol, she could be considered a renewable resource. Hmmm... we never thought of it quite like that.
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