Wal-Mart Works On Image In Big Apple

Submitted by Laura Miller on

"Wal-Mart has begun a media relations and community outreach effort to improve its image [in New York City] as it seeks future sites for local stores," PR Week writes. "The retailing giant has begun advertising in community papers across the city and plans to expand those ads to the ethnic press, radio, and television." Working with the New York-based PR firm The Marino Organization, Wal-Mart has spoken with journalists from several NYC papers and "is seeking meetings with the presidents of New York's five boroughs and with other community leaders," PR Week reports. The company has hoped to open new stores in Staten Island and Queens, but so far as encountered community resistance.

Main Source: 
PR Week (sub req'd), July 27, 2005
Topics: 
Public Relations

Comments

stephane mot replied on

Note that Wal-Mart are already targeting communities these days : they teamed up with Venezuela's giant Cisnero group in order to launch Movida Communications, a mobile virtual network operator designed for the hispanic communities. Big bucks are already planned for ads and Cisnero could also help for the PR. ______________________________________________________________________________________ Stephane MOT - http://www.stephanemot.com ______________________________________________________________________________________