Submitted by Diane Farsetta on
"Stun-gun manufacturer Taser International has launched a media and client-relations campaign to counter mounting accusations that the company's weapons are dangerous and potentially deadly," reports PR Week. A report by the human rights organization Amnesty International called stun guns "particularly open to abuse." Taser's communications director called Amnesty "out of touch with law enforcement and community standards." Taser is "in the midst of test marketing and an ad campaign in the Phoenix area to promote the weapons for public sale." The campaign includes billboard, newspaper, TV and radio ads. "Taser uses Wexler & Walker for its public affairs and Public Strategies for strategic crisis advice," wrote PR Week.
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