Submitted by Laura Miller on
The PR firm Porter Novelli is helping the Business Roundtable, an organization of U.S. corporate CEOs, promote its "Climate RESOLVE" program, O'Dwyer's PR Daily reports. Climate RESOLVE was created to encourage companies to voluntarily reduce greenhouse gas (GHG) emissions, responding to George W. Bush's call for a voluntary 18 percent reduction of emissions by 2012 and attempting to undermine an international treaty on GHG. The Climate RESOLVE campaign kicks off on Sept. 23 with ads in the Washington Post and Roll Call to be followed by "one-pagers" for "Congressional aides, environmental officials and reporters to keep them abreast of efforts to control greenhouse gas." Climate RESOLVE is also hosting a two-day "GHG Management Workshop," featuring a talk by White House Council on Environmental Quality chair James Connaughton. The Business Roundtable says 70 percent of its members have signed up for Climate RESOLVE. "They are eager to avoid the mandated cuts that are going into effect in much of the world under the Kyoto Protocol, the pending international treaty of global warming," O'Dwyer's writes.