Submitted by John Stauber on
"The caller to Joanne Doroshow's office last month described
himself as working for Sky Radio Network, a company that
produces programming for Forbes Radio, one of the audio
channels available to passengers on American Airlines. As the executive director of the Center for Justice and
Democracy, a nonprofit organization that casts itself as a
champion of consumer rights, Ms. Doroshow was asked if she
would be interviewed for a talk show examining the issue of
tort reform. When Ms. Doroshow agreed, she said, the caller
informed her that it would cost her organization $5,900 to
have its point of view heard. When Ms. Doroshow balked, she
said, the caller offered to see if it could be reduced to
$3,500. 'I was furious,' Ms. Doroshow said. 'I thought this was
another way corporations are dominating what people hear,
and are getting only their side presented because they're
willing to pay for it.' "
Printer-friendly version
Comments
elvey replied on Permalink
Now sold via spam.
They were still doing it in 2005 and it continues today:
I just got the spam email (i.e. unsolicited bulk email) below offering to put my company on the show - for a fee, and grant me 'final editorial control'. As these aren't 'broadcast', there's probably no government oversight of these VNR-like productions. Can these scum fall any lower?
notme1230 replied on Permalink
Sky Radio Effective Medium to Get Your Message Out
I actually am defending Sky Radio because this is not traditional media and found it to be an effective medium for my company to get my word out to a captive business audience.
I understood it to be an advertorial and don't feel I was deceived in anyway because I understood this to be another marketing tool to help build exposure for my firm.
Sky Radio delivers a high quality editorially driven show and doesn't have the sponsorship of companies' ad dollars like a traditional tv, radio programming. You also have to keep in mind regular tv, radio, print outlets are also subject to their advertisers in terms of content being produced.
The role of advertising was instrumental in the mass adoption of TV’s in the 1940’s and 50’s. It was ad dollars that financed the national network build-out.
At least with this vehicle, I am able to spin the message I'd like to without the constraints of a traditional media outlet that wants to garner higher ratings for their own purposes.
Sky Radio has its place for the business audience.
Sheldon Rampton replied on Permalink
And that's a GOOD thing?
I'm sure it's true that Sky Radio is "an effective medium for my company to get my word out to a captive business audience." Maybe it would be even more effective if you could strap people down, pry open their eyeballs with toothpicks, and force them to watch propaganda films while dosing them with drugs that make them more receptive to suggestion. Being "effective," however, doesn't make it right.
The fact that you are "able to spin the message I'd like to without the constraints of a traditional media outlet" is precisely why Sky Radio represents a corruption of journalism. Long-standing codes of journalistic ethics make it clear that journalists should avoid conflicts of interest with regard to the subjects they report about, and taking money to do an interview is as glaring a conflict of interest as can be imagined. The fact that news media earn revenues from advertising is not the same thing at all. My local newspaper runs advertisements, but it maintains a separation between advertising and reporting.
Jason George replied on Permalink
Not Journalism Just Entertainment
This is not news though..it's advertising and their own private network..and not traditional media.. you guys are taking this way out of proportion and don't see it for what it is..this is not national radio or television..it's an inflight entertainment program, nothing more.
Sheldon Rampton replied on Permalink
It's fake news
It calls itself "news," and some of the people who listen to it therefore expect it to be something other than advertising. CBS and NBC and CNN are all also privately-owned networks. Being a private network doesn't entitle them to pass off advertising as news. As for whether we're taking this way out of proportion, we wrote a one-paragraph item about it and have responded to comments posted by people like yourself. Short of just not mentioning it at all, it would be hard for us to devote LESS attention to it.
subitulibro replied on Permalink
American Airlines should be
American Airlines should be ashamed of themselves jeopardizing all those lives. Where is the money going certainly not into preventative or routine maintenance. This airline needs to be stripped of its red and blue colors and its name. American is no longer suitable for an airline that would jeopardize the lives of its passengers and crews. I think Gerard Arpey needs to help run a rodeo.
______________________
Submited by : Descargar Libros
Anonymous replied on Permalink
the spam from these people
the spam from these people continues unabated. Now matter how many times we request to be left off their list, they ignore you.
We've had it with them. We're taking copies all of their spam and our requests including the read receipts and we are filing a formal complaint with their ISP.
Anyone who buys from them must be looked at as being less than sharp - maybe downright stupid.
Meghana Kulkarni replied on Permalink
Chi?
I too received this spam email from Patricia Chi offering to put my company on the show - for a fee, as mentioned in this thread.