The Good Side of War

"Just as the advertising industry picks up the pieces from a crushing slump, the drumbeat of war is threatening to spoil the recovery," write Merissa Marr and Adam Pasick. "Advertisers are nervously reviewing their campaigns as a U.S.-led conflict in Iraq looms ... reporting a reluctance among some marketers to spend money on new campaigns and launch new products. ... In the last Gulf war in 1991, advertising spending almost entirely dried up for two months. Many advertisers also pulled existing campaigns and delayed the launch of new ones in the wake of the September 11 attacks on the United States."