Bush PR Barrage Formalizes Office of Global Communications

'War Is Sell,' and the techniques being used by the US are familiar marketing and PR strategies. The Financial Times notes today that the Bush Administration has "published a dossier depicting Saddam Hussein's government as an 'apparatus of lies', as President George W. Bush maintained a high-pitched note of impatience with the Iraqi leader. ... However, the White House's own version of agitprop also skates over some aspects of history. ... The Bush administration has become increasingly focused on the public relations battle, as the antiwar movement has gathered momentum in the US and Europe. Mr Bush yesterday signed an executive order formally creating the Office of Global Communications , which has been working informally for the last six months trying to spread the US message in sceptical parts of the world."