Peter Himler, who handles media relations for PR giant Burson-Marsteller, congratulated NY-based PR practitioners for acting "responsibly and sensitively in the face of these unprecedented and extraordinary events." O'Dwyer's PR Daily writes, "Himler said journalists turned to PR pros to get answers to questions, such as: Where do victims and their families go to seek assistance? Will insurance companies cover one's losses? How does one find out if his or her flight was canceled? Where can one seek professional grief counseling? What do I tell my kids? 'For these questions, and countless others, the PR professional, in the aftermath of Sept. 11, truly demonstrated his real value. The media not only welcomed and appreciated being fed this kind of information, but they actively sought it out,' said Himler."
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