O'Dwyer's PR launches a new awards program to "recognize outstanding efforts at educating the public about issues, products or services." "We've heard complaints for some time that certain firms have come to dominate too many of the awards programs," said publisher Jack O'Dwyer. As an example, he noted that four PR firms took 18 or 43% of the 41 Silver Anvils awarded by PRSA in June out of a field of 736 entries. Many smaller PR firms have been critical of the elaborate and expensive entry process for other PR awards. The Lund Group earns the first O'Dwyer Award for its work educating the public about the dangers of mold in homes.
O'Dwyer's PR Starts Awards Program