An April 7, 2008 citizen journalism task asked people to investigate tobacco industry brainstorming documents at the Legacy Tobacco Documents Library. That request led to a marvelous blog titled "The Sick and Crazy Science Tobacco Companies Pursue to Get You Hooked," posted on Alternet by Scott Thill, in which he describes some of his finds, including a bizarre research project to investigate the effect of a chemical in cigarette smoke called nitric oxide on cat penises. From nacho cheese-flavored cigarettes to on-pack contests to win everything from Clearasil to used celebrity underwear, tobacco industry brainstorming documents contain an untold number of bizarre marketing, advertising and product design ideas. Thill's blog praises TobaccoWiki's Brainstorming documents page, as well as citizen journalism and the new ways that research wikis are allowing people to compile and share information.
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