"The first salvo in a broader public-relations counterattack by beverage companies to help the industry reverse its tarnished image" is voluntary restrictions on drink sales in schools. The guidelines, which will be touted "in full-page ads in several national newspapers," suggest that new school contracts remove carbonated soft drinks from elementary schools and remove sugary drinks from middle schools during school hours. All beverages will continue to be sold in high schools. Susan Neely, "the creator of the 'Harry and Louise' ads that helped torpedo President Clinton's health-care plan in the early 1990s," now heads the industry group American Beverage Association. She's leading the "multimillion-dollar advertising and PR campaign to show that the beverage industry derives a substantial portion of its sales and growth from healthier beverages." Neely explained, "You have to have an industry voice."
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