"Health reporters should not rely on prepackaged stories," writes Maria Dorfner, whose company NewsMD Communications produces health-related videos. "Physicians who migrate to television news may lack actual reporting or producing skills." According to Dorfner, this results in their "relying heavily on prepackaged content. They quickly learn all they have to do is retrack the video with their own voice - and, presto, they've got a health story for the day." She calls this tendency "dangerous," since health-related video news releases "are press releases promoting a product or service." However, according to one online listing, NewsMD Communications also makes VNRs.
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