"Blogs are exciting many people in the business world, including many PR practitioners," reports Keith O'Brien. For business communicators, "blogs are a combination of many things: a kind of online networking cocktail reception where everyone seems to have a copy of the article they were referencing handy in their purse or briefcase, an easier and less-intrusive form of boosterism, and, as many will claim, an opportunity to further public discourse on the industry." Examples include PR Machine, Steve Rubel's Micro Persuasion, and Media Culpa, by Swedish PR practioner Hans Kullin.
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