Spin Doctor, Heal Thyself

"More than 14 PR groups have been meeting informally to coordinate a new plan in support of PR's role," reports O'Dwyer's PR Daily. David Drobis, chairman of Ketchum, outlined the plan to improve the industry's tarnished image. "Early next year," he said, "they will come together in an effort to provide industry positioning on three critical topics: ethics, disclosure and transparency."