Reply to: Edelman's Rescue Plan for the PR Industry
Bob Burton's slam against Edelman "propaganda" is naiive and displays a full-fledged bias that is disingenuous. If you want to hate the public relations business in toto then you don't have to pretend to objectively analyze it. Everything that comes from the White House, or any other politician, from executives, lawyers, many artists, or even PR Watch, can be considered public relations. Maybe a world of silence would be free of propaganda but we all promote ourselves and our views. Everybody who posts a personal ad can be accused of "spin."</p> <p> With the ubiquity of the Internet the traditional forms of PR control are fading fast. There are few secrets anymore beyond deep, proprietary information. Big companies like Hewlett-Packard and Sun and Microsoft encourage employees to publicly blog without prior management approval. This is the big shift in communication that Edelman is addressing. Edelman should be commended for starting a blog and allowing comment, and exposing himself to slams by PR Watch. If his "500 influencers" is a flawed idea then he is at least trying. Does Burton have a better idea, outside of PR simply disappearing (as likely as lawyers disappearing). </p><p> Good PR is about telling your story effectively and concisely. Good PR helps you better understand yourself and your audience. Bad PR is when you hide the source of information, inflate billings, and falsely promote. The challenges of public relations strong equates with the legal profession. You can win in court and lose in public opinion.</p><p> Web sites like this one radically alter the game. Good PR people will try to understand this powerful, ubiquitous media and operate openly and appropriately within it. Bad PR people will attempt to manipulate and co-opt it. They will fail because the Internet is unforgiving and a cached document can live forever.<p></p> I have worked in public relations for 20 years and I was never a member of PRSA and was not aware of their code of ethics. There is no single body that speaks for the industry. Due to recent scandals many top PR firms (like Edelman) are formalizing and strictly enforcing a code of ethics. The same could be said of journalism, with the advent of the "Public Editor" and new avenues for readers to file editorial complaints.</p><p> Full disclosure: I worked at Edelman Worldwide in New York for one year, until July, 1999. I occasionally post to Richard's blog and have my own blog on PR. <a href="http://www.markrose.org" >See Mark Rose biography</a>
Reply to: Sowing Seeds of Discontent
I wonder how many of these states are red or blue. One thing is sure : you're likely to see much green in the Governors' pockets. Stephane MOT http://www.stephanemot.com
Reply to: The Passion of Fake Radio News
This practice has been going on for decades. Not just for movies, but music artist's new releases as well. It was a great way for small market stations to sound larger. No big deal.
Reply to: "Ecomagination": Beyond Electric
My proof of their ECOIMAGINATION - I have a very high efficiency engine, which can surpass even GE's ecological, and/or financial ob jectives. Who within GE is a contact point for discussion of such?
- Reply to: The Color TV of Fear